The goal of any social media manager is to create content that engages, resonates and garners success for their brand. This can be a daunting task when you’re trying to keep up with the ever-changing landscape, especially if your company has limited resources. But there’s one strategy that will always work which is creating evergreen content that lasts long.
Evergreen content is defined as any piece of information that remains relevant and useful long after its publication date — which means it can still be shared on social media weeks or even months after it was originally published.
What is evergreen content?
Evergreen content is any piece of content that, as the name suggests, remains relevant for an extended period of time. It’s not related to a specific event or holiday, which means it can be used by your company at any time throughout the year — and even after the end of that year. In other words, evergreen content never goes out of style. It is something that will always be relevant, so it doesn’t have to be updated and edited as often as other types of content.
You can post it once and then share it again when you want to because evergreen content is the best way to save time on social media. You can spend less time creating new content and more time engaging with your audience. You’ll also find that your reach increases because people will be exposed to your messages without having to pay for them as often, which will help you build a relationship with them over time.
Examples include posts about topics like customer service or product reviews — anything you’re passionate about in your business can be considered evergreen if you write it with passion and care. And if you’ve got something interesting going on in your industry (maybe there was a major shakeup), then it’s likely that people will still be interested in learning more about what happened years later — which makes this type of post-super-evergreen.
Another example is if you’re writing about how to make money from home, then the topic may be relevant for years or even decades. That’s because as long as there are people working from home and looking for ways to make money, then this content will always be valuable.
The other example is if you have a blog post about how to do something, like bake a cake or fix the toilet, then post that same blog post to Facebook and Twitter. Then, when someone needs advice on how to bake a cake or fix the toilet, they’ll see your post.
You can also use Pinterest to pin photos of things related to your business—like photos of cakes and toilets! All these visual posts are great ways for people who are interested in your business or product but don’t know much about it yet to learn more about it without having any commitment from them.
Additionally, Pinterest is a free and easy way to get people to check out your content. You can also enrol on a top Pinterest course online to sharpen up your social media marketing skills. It can help you learn how to optimize your pins, share them with the right people, and get more attention from search engines.
How to create evergreen content for social media
There are many ways to post evergreen content, but one of the easiest is to schedule it. You can make your job easier by using a calendar to plan your social media posts. This will help you to be more efficient and productive in creating content, which is great for saving time.
You should also use templates, like how to write a twitter threads, checklists and swipe files for maximum efficiency on your social media posts. These tools will help you save time when creating posts or preparing for an event or holiday.
Moreover, creating a list of master ideas (evergreen content) is re. This way, you’ll always have something to post even if there isn’t anything newsworthy happening at that particular moment in time.
Create a list of master ideas for evergreen content
- What is a master idea?
Master ideas are overarching ideas that can be used in various forms of content. Master ideas are not just one-off posts. They’re the underlying theme for your content campaign. We use them to create a cohesive strategy for creating evergreen content that lasts.
- Why should you create master ideas?
Master ideas provide the foundation for all of your social media efforts and can help you avoid having to come up with new concepts every time you want to publish something on social media. They also make it easier to plan out future campaigns and initiatives, as they give you an outline of what types of posts will go into each phase of your campaign/initiative timeline (e.g., launch days, weekly themes).
Furthermore, once you have created several different types of evergreen content based on one master idea or theme, it will be much easier for new team members or interns who join your organization after its launch date to take over posting responsibilities—they’ll already know what types of posts they’re supposed to post during any given period because those details have already been predetermined by the original team member or intern who developed those plans back when he/she first started working there!
Use a calendar to plan your posts
There are mainly two factors to consider before planning:
- Make sure your calendar app is the right one for you
If you’re not a fan of Google Calendar, there are plenty of other options out there that can help you keep track of your social media schedule.
- Make sure your goals are clear and reachable
The goal of creating evergreen content for social media is to make it easier to post on a regular basis without having to spend hours trying to come up with something new every time. If your company has a lot going on, but only one employee or intern is tasked with writing blog posts and social media updates, it’s probably not possible to publish a new article every week or even every month (unless it’s just one long epic post). Focus on making sure that each piece of content is valuable and well-written so that it will still be relevant after months or years; this will help improve SEO rankings over time as well as increase engagement from readers who visit regularly because they know they’ll always get something useful out of what’s being posted!
Utilize templates, checklists and swipe files for maximum efficiency
If you’re thinking about how to create evergreen content for social media that lasts, then you probably want to make sure your efforts are as efficient as possible. There are a number of tools available that can help you achieve this goal. Templates and checklists will help you save time and streamline your processes, while swipe files can give you a head start on creating posts.
If you’ve never heard of templates before, they are basically pre-written documents that contain boilerplate text that can be copied into or pasted into documents like presentations or emails. This allows users to avoid having to write repetitive text every time they create new documents because everything is already written out by default (and if there’s no room for improvement on what’s already been written down). It also makes it easier on readers since they don’t have to read through paragraphs upon paragraphs each time they open up an email—they’ll only see what was changed from the previous version.
When is the best time to post on social media?
The best time to post evergreen content on social media is when your audience is most active. In other words, you should try to post during the hours of the day when your audience is most likely to be using the platform where you’re posting.
For example, if you’re posting in a Facebook group, it’s best to post between 9 am and 7 pm because that’s when most people are online and engaged in their groups. If you’re posting on Twitter, you might want to start with an early morning tweet because it’s likely that people are scanning their feeds first thing in the morning and may notice your tweet.
If you’re trying to reach a younger audience, then consider posting at night or on weekends so that they’ll see it when they check their phone before bed or on Saturday afternoon while relaxing with friends or family members who also use social network sites like Facebook or Twitter.
Accordingly, the best time to post content on social media is whenever it feels right for you. There are lots of articles out there that claim to have discovered the magic formula for posting at exactly the right time so that your post gets maximum engagement and reaches the most people. But a lot of it is hogwash—just like any other form of marketing.
The truth is, you have to try different things and see what works best for you and your audience. If you try posting at different times and notice that one time seems to get more engagement than others, then keep doing that! Keep experimenting until you find a rhythm that works for you and your audience.
Conclusion
Social media is a great way to reach new audiences and share your brand with the world. However, if you’re not using it properly, it can be difficult to get the results you want from your efforts. That’s why creating evergreen content for social media is very essential nowadays. Content that will stand up over time and continue to drive traffic even when old posts are reposted. This type of content might seem daunting at first glance because it requires extra attention in order for it to remain relevant as trends shift over time. However, once you understand how these types of posts work, it becomes clear how much easier they make things for marketers who want their hard work to pay off.
Article by Emily Lamp
Emily Lamp is a freelance writer, working closely with many aspiring thinkers and entrepreneurs from various companies. She is also interested in self-improvement, entrepreneurship and technology. Say hi to Emily on Twitter @EmilyLamp2.