Operating a small business takes time and resources that aren’t always obviously accessible. However, thanks to tech advances, countless menial tasks can be automated, which means more time to focus energy on important tasks. With this in mind, we’ve gathered together five bits of tech every small business should be using.
You will need a computer to access the internet and utilize helpful digital tools properly. Granted, you can run these through any device. However, a desktop PC with the Windows OS installed will give you greater versatility than the likes of Apple and Android. If you opt for one of these touchscreen gaming computers from Lenovo.com, you can use your new device for business as well as switching off with your favorite games.
Social media platforms give you a potential audience of over 4 billion, which makes it an essential technology for any small business to leverage. There are countless platforms to dominate with useful content, so carry out some research and find out whereabouts your clientele “hang out” online. With so many platforms to manage, it makes use of an automation tool, which will let you schedule posts ahead of time across all platforms; Systeme.io is one of our favorites.
With so much business being carried out online, both at the company and consumer end, it makes sense that having powerful cybersecurity systems is essential. Whether you’re using a smartphone to access your G drive, a tablet for typing, or a Windows PC, a powerful security suite on all devices is essential for staying safe. There are plenty of choices out there, but our go-to is Norton Small Business, which is a household name at this point.
A Quality Website
Your website acts as a digital gateway to your business, allowing potential customers to find out everything they need to know. If you don’t have a website in 2022, you may as well give up now and close your doors. You can create a website easily using WordPress or Wix these days, and it doesn’t need to be a complex platform. As long as your website works, offers up all essential details, and looks professional, it will do the job.
Customer Relationship Management (CRM)
Customers are responsible for the rise or fall of businesses, so it’s important to look after them properly. You can do this easily by using customer relationship management (CRM) tools. These cloud-based services pull everything online into one place and let you manage current customers and generate new business. Given the large capacity of CRM systems, it’s easy to scale the services to suit your business’s needs, which means you’re never out of pocket. Hubspot and Salesforce are both excellent choices for small businesses, and they both offer a handy trial period.
Small businesses should use technology to increase their audiences, save time, and compete with large corporations. Those discussed above offer only a small snapshot of what technology can do for small businesses, but it’s a good starting point for the uninitiated.